At JOICO passion for beauty and art meets science - every product represents the perfect combination of both.

Product lines are designed to meet different needs - for every type of hair, purpose of treatment, and always both for the consumer and professional use.

JOICO LABORATORIES EUROPE is always in a process of developing and improving technologies that soon become new sensations, among which are BIO-ADVANCED PEPTIDE COMPLEX and JOICO CURL REPAIR TECHNOLOGY.